Etsy recently published a blog post detailing how they store and manage structured data. Etsy is a marketplace allowing sellers to post one-of-a-kind items. Their landing page slogan “If it’s handcrafted, vintage, custom or unique, it’s on Etsy.” reveals that uniqueness is a selling point for Etsy. As long as an item falls within the three broad categories it can be listed in the marketplace.
By Alex Giamas