Yes, even as CMOs expand their control over marketing technology, there remains a role for IT in the process. Chief marketing officers have been at the forefront of helping their organizations navigate a digital revolution that’s fundamentally reshaped how brands cultivate and engage with customers. As they attempted to master leveraging a proliferation of customer […]
Archives for January 2019
Now bring your own KDC and enable Kerberos authentication in Amazon EMR
You can now use an external Kerberos KDC to authenticate applications and users running on your EMR cluster with Amazon EMR release 5.20.0 or later. This feature allows you to connect multiple Kerberized EMR clusters to a centralized external KDC and allow applications running inside these clusters that use Kerberos for authentication to cross-authenticate with […]
Build security into your IoT plan or risk attack
The Internet of Things (IoT) is no longer some futuristic thing that’s years off from being something IT leaders need to be concerned with. The IoT era has arrived. In fact, Gartner forecasts there will be 20.4 billion connected devices globally by 2020. An alternative proof point is the fact that when I talk with […]
Why Google’s GDPR Fine and Appeal are Good for Enterprise IT
Google’s appeal of its GDPR fine over data privacy and transparency just may illuminate the best way forward for enterprise IT. Despite the huge build up to the European Union’s new data privacy rules, GDPR (General Data Protection Regulation), going into effect in May 2018, the deadline came and went without a lot of fanfare. […]
Facebook restricts external agencies from checking political ads: Report
At a time when over a third of the world’s population is set to vote in coming months including in India, Facebook has restricted external transparency campaigners from accessing and scrutinising political ads on its platform. According to a Guardian report late Sunday, the social media giant has changed its codes that restrict external groups’ […]
Bing outage in China was technical error, not censors’ block: Source
Search engine Bing‘s outage in China last week was a technical error, rather than an intentional censorship block, a source familiar with the matter said, although Chinese authorities and Microsoft have not commented on the topic. From a technical perspective, a person at Microsoft told Reuters, the site appeared to have been blocked in a […]
Microsoft buys Citus Data to boost open source database in the cloud
Microsoft has acquired database business Citus Data in the hope it’ll be able to offer customers access to scalable databases on PostgreSQL. The company said it wants to offer developers access to more scalable and flexible systems to deal with larger data volumes in a faster fashion. It says the integration of Citus Data’s software […]
AWS releases Neo-AI code to the open-source world
AWS has released its Neo-AI code as an open source project, encouraging developers and other AI experts to contribute to the platform. The company explained that usually, ensuring a machine learning model works across a variety of hardware platforms (especially those running on edge networks) is difficult because there are so many factors and limitations […]
Facebook launches business hub for privacy, data use management
Facebook has launched a new “Privacy and Data Use Business Hub” to help businesses understand ways in which they could protect user-information while using the platform. The hub contains information on topics including advertisements, privacy principles and guidelines to help companies understand rules like General Data Protection Regulation (GDPR) — which is a European Union […]
UpGrad to invest Rs 100 cr in advertising in 2019
Online higher education platform UpGrad says it will invest Rs 100 crore in advertising and brand building activities in 2019 as it sets its eyes on signing up 5,000 students for its post graduate and professional skilling programmes this quarter. The company has signed up Bollywood actor Vicky Kaushal as its brand ambassador with this […]